Media technologies for businesses includes all the tools and system that enable the creation distribution, consumption and distribution of digital content in a digital-first world. These include everything from cloud computing to social media management tools, to predictive analytics. Integrated media technologies (IMT) help organizations streamline complex tasks and improve the customer experience. They also produce tangible business results.

The rise of new media technologies, including streaming platforms social media, as well immersive experiences, has changed traditional business models and spurred growth in the media industry. Media technologies may not have created the global village that Marshall McLuhan imagined, but they continue to change the way we think about spatial and social relationships.

Streaming platforms let users access content via the internet. This lowers costs and time-to market for broadcasters, and creates new revenue opportunities. Streaming also gives more flexibility in the manner and location viewers visit homepage consume content, and predictive analytics can help optimize the user experience, resulting in higher retention rates.

As more media companies shift to membership-based or subscription-based models, they require sophisticated solutions that help with the entire customer’s journey, including seamless signup flows, flexible payment models, and data-driven retention strategies. Subscription management software provides solutions that aid in the acquisition of subscribers, streamlined billing as well as automated dunning workflows and unified customer communications and advanced analytics.

For small- and medium-sized businesses, integrating these new media technologies can be difficult. Partnering with a digital media provider on-premise can be a game changer, because they offer integrated, seamless solutions that allow small businesses to offer an omnichannel experience.